Our Creative Director, Jason Rivas, recently developed this excellent handbook for WIC agencies, Like Facebook Love Your Community. I recommend this to all WIC staff, whether you haven’t thought about social media yet, are contemplating jumping on the social media bandwagon, or if you’ve been on board for a while now. This handbook is full of useful information to help WIC staff become aware of the features and tools available through Facebook and how to utilize them to their full potential to create a meaningful online community and experience for your clients.

What can you expect to find in this handbook? Well, here’s just a handful of all the valuable information you will find!

• Difference between Pages and Groups and what is best
• How to best utilize status updates to create conversations
• Tips on planning ahead for status updates, etc. to make managing your page easier
• Determining what time is best to post messages
• Increasing page interaction
• Posting events
• Posting and arranging photos and videos effectively
• Customizing the design of your Facebook page

Check out this handbook today and share it with all of your agency staff! To link to this handbook, click here. The handbook can also be accessed through the Resources section of this site.